After producing nearly 200 videos over the past few years, they decided it was time to create their first full length film. One common question they always get is “what exactly is So-Gnar?”. That isn’t a question that can be easily summed up in one phrase. So-Gnar is a dynamic company that specializes in a wide range of services, events, video production, and design. To top things off, they are also a brand. This film helps to tell the story of So-Gnar over the course of 35 minutes, The Good the Bad and the Gnarly seamlessly takes you through the many creative projects that they’ve embarked on throughout the past calendar year. From a snowboarding/music/art trip to Japan, to a complete skate ramp creative booth setup for Ford Motor company at Summer X-Games in Los Angeles with daily concerts…they can do it all! The Good the Bad and the Gnarly showcases their Team riders through skate and snow, their Camp Tour and Shred Circuit contest series, and the soundtrack is comprised of the many music acts that they have had the opportunity to work with over the years. This film helps shed light on many of those relationships.